FOR IMMEDIATE RELEASE
Mineral Magic Achieves SmartDrop Certification in the USA for Outstanding Water Efficiency
[Perth, Western Australia – 8 July 2025] – Mineral Magic, the Australian innovator behind a revolutionary soil amendment made from amorphous silica, is proud to announce it has officially achieved SmartDrop™ Water Saving Certification in the United States.
This prestigious accreditation recognises products that demonstrate measurable reductions in water use while supporting healthy plant growth. Mineral Magic’s unique microscopic structure, high cation exchange capacity, and ability to retain and release moisture and nutrients has now been verified by independent third-party testing in accordance with SmartDrop’s strict performance criteria.
“We’re incredibly proud to gain SmartDrop certification in one of the world’s most competitive and environmentally conscious markets,” said Nick Clayton, Director at Mineral Magic. “This validates our commitment to sustainable solutions that help both commercial and residential users save water, improve soil health, and reduce reliance on synthetic chemicals.”
Already embraced across Australia by golf courses, racecourses, schools, councils, and farmers, Mineral Magic is now set to expand its reach into the U.S. market. The SmartDrop certification is a major step forward for the brand’s international recognition and underscores its proven results in water saving, soil building, and nutrient retention.
With this certification, Mineral Magic will proudly display the SmartDrop Water Saving mark on its packaging and marketing materials, signalling to retailers, landscapers, and home gardeners that it meets the highest standards for water efficiency.
For more information about Mineral Magic and its applications, visit [www.mineralmagic.com.au].